culture change
When CAS wanted to bring a consistent visual identity and message to their newly expanded workforce, they made us their Clarion.
Branding and culture change programme hits the runway
Tasked with integration across America
Following CAS’s expansion via acquisition of 2 major aviation logistics companies, they were faced with disjointed corporate and employee branding. They had an urgent need to develop a strategy that would align the different brands and unite the workforce.
GETTING STAFF ON BOARD
HOW WE WON OVER THE EMPLOYEES WITH OUR REBRAND WORKSHOPS
We created an employee engagement and training roadshow that toured locations across the USA to roll-out the new brand alignment and culture change programme to the entire workforce.
FROM TAKE-OFF
TO LANDING
A SMOOTH TRANSITION FROM START TO FINISH
At Clarion we developed and supported the branding and culture change process from end-to-end, therefore providing everything they needed to make the integration successful.
This included the complete employee branding toolkit, presenting everything from print design and advertising, uniform design to internal communications, plus a new website, staff app and other digital assets.
BRINGING
THE WORKFORCE
TOGETHER
GETTING STAFF ON BOARD
Miles apart yet closer than ever
We created a staff app that brought employees together by making important company information available at their fingertips. The app delivered company news, job boards for relocation and training and development opportunities.
UNIFORM SUCCESS
PRIDE IN BEING ON THE SAME SIDE
As part of the new employee branding toolkit, we redesigned the uniforms across the entire company network. This consistent uniform identity was key in bringing together employees who had previously worked alongside each other, but under different company names.
How we made a difference
Uniting a
Workforce
Greater employee
engagement
Uplift in
employee visibility
For CAS we provide:
Strategy & Planning, Creative Design, Website Design, Brand Activation, Digital Marketing, Internal Communications, App Marketing
