Just the right
When King’s wanted to increase enrolment,
they made us their Clarion.
LOSS OF BURSARY FUNDING SAW APPLICATION NUMBERS FALL
ATTRACTING TALENT FROM ACROSS THE UK
The removal of bursary funding for nursing students in 2017 had a dramatic effect on applications across the UK. So King’s needed to build a university marketing campaign that showcased the diversity and inclusivity of the courses and how a King’s nursing degree sets graduates apart.
A CAMPAIGN MESSAGE THAT REACHED THE HARD TO REACH
YOU TOO CAN COME TO KING’S
We set out to tell a story to showcase the everyday persona of its student nurses, creating an aura of accessibility in a highly respected environment. We developed a campaign message that hit the spot with a broad audience, giving the feeling that the King’s College offering is all-inclusive and that obtaining a first-class nursing degree from King’s is achievable.
London is the backdrop Student nurses are the story
A CITY OF OPPORTUNITY
With London as the backdrop, our campaign showcases that life at King’s places you at the heart of nursing, as well as at the centre of one of the world’s most dynamic cities. As a result, it all adds up to a positive impact on their studies, their social lives and most importantly, their futures.
SHE’S ON HER WAY…
THE CAMPAIGN IDEA THAT
SHOWS THE POSSIBILITIES
CHANGING THE PERCEPTION OF POTENTIAL KING’S STUDENTS
Our concept tells the story that ordinary students can become truly extraordinary nurses. You will save lives in the army, you will give expert care to children with life changing illnesses and you will change the lives of people with mental health conditions. We show the the emotional impact you’ll soon have on peoples’ lives.
A King’s nursing degree – nothing quite matches the opportunities it brings.
PUTTING THE KING’S STUDENTS IN THE PICTURE
THE STARS OF THE SHOW
Real students tell the real story. We invited current King’s students to take part in the campaign, therefore adding authenticity to the message and helping future students to see themselves in the picture.
A MEDIA CAMPAIGN THAT STOOD OUT IN THE NOISE OF LONDON
WHEREVER THEY WERE, WE WERE
To reach a hard to reach audience we had to think intelligently – the result was a campaign that combined digital activation via social media and display networks, with strategically selected out-of-home advertising.
FACEBOOK LIVE AND IGTV:
A SOCIAL SUCCESS STORY THAT
LET THE NURSES DO THE TALKING
A FIRST FOR KING’S
This live digital broadcast event brought together a panel that combined Alumni King’s nurses, now excelling in the army, mental health and touring the world delivering lectures, alongside current students and academics to take live questions directly from Facebook and Instagram audiences.
This social media event had a huge impact, with potential new students playing a big part in the live broadcast. Audiences engaged with the panel, liking, sharing and commenting during broadcast and for days afterwards.
How we made a difference
Made a big impact in education marketing
Landed record numbers of enrolment applications
Reached a new audience demographic
For King’s we provide:
Strategy & Planning, Creative Design, Media Planning & Buying, Digital Marketing, Lead Generation
