New thinking
for elderly care

Recruitment marketing that
helped Allied find the right
care workers to fulfil their
care promise

Recruitment marketing that helped Allied find the right care workers to fulfil their care promise.

When Allied needed to recruit more care workers,
they made us their Clarion.

Faultless targeting

Finding the biggest to join the best

We created a strategic recruitment marketing and talent acquisition campaign that would specifically target carers with the right experience to fulfil Allied’s expanding need. This integrated recruitment campaign had to be intelligently targeted on a regional basis, ensuring applications met the high standards expected of Allied care workers, in the areas they were needed the most.

Creative with a caring approach

Incorporating the real

We ensured the creative we delivered would let potential recruits know exactly what to expect from the job. By using real patients, in real care homes and bringing to life the true emotional reactions they displayed, we created a very genuine campaign that proved a great success with Allied and the patients.

The power of localised recruitment marketing

We knew just where to find them

Throughout the campaign we optimised performance across every channel, resulting in a high-level of quality applications.

Our marketing and media strategy allowed us to accurately target care workers on a localised level. We combined local radio advertising, bus stop adshells, local press advertising and job boards to reach our audience and drive traffic to the campaign website, therefore fulfilling one of the main KPIs.


A nudge in the right direction

Thanks to our creative and strategic approach, Allied received good-quality applications from the right sort of care workers with the right sort of experience. Applications were made via the dedicated Allied recruitment website, designed and built by the team here at Clarion.

How we made a difference

Good quality

Measurable response
via online analytics

Improved brand

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