How Clarion helped
Kyocera gain market
share in the UK

How Clarion helped Kyocera gain market share in the UK.

When Kyocera wanted to raise brand awareness in the UK, they made us their Clarion.

Multifunctional thinking

Building a new business pipeline through lead generation

Our long term partnership with Kyocera has combined strategic and creative support to raise brand awareness and deliver continued business growth across the UK.

Not just good on paper


Delivery has included strategy and roll-out across the full mix of marketing channels, both online and offline. We’ve crafted targeted advertising campaigns run across print, digital and out-of-home, exhibition and event planning, web design, web-app development, brochure design and print, white papers, social media content and copywriting for all of the above.

Brilliant colour, brilliant performance, brilliant creative

Our partnership with Kyocera has always brought out the best in product marketing, technical innovation and creative solutions.

Kyocera introduced the cloud, we gave them the fresh thinking

Achieving standout in a crowded market

Cloud technology wasn’t new in the document solutions market, but the way we told the story was. We developed an innovative, fresh, creative approach that found the points-of-difference to set Kyocera apart from the competition.



When Kyocera wanted to draw crowds at events, they needed a concept to set them apart from their competitors. Our innovative solution came in the form of a competition based web-app, designed to draw people to the brand before, during and after the event. As a result we generated quality leads for Kyocera’s business development.

Top marks for great results in the education sector

We made the noise to build the crowd

For the Bett Show, one of the most notable events in the education calendar, Kyocera were in need of an exhibition stand with a new look to attract crowds and generate buzz around the brand. Our proven web-app delivered again in generating interest and attracting leads.

We got the tone just right

No counterfeits here

As their lead creative agency, we developed a campaign to help raise awareness of counterfeit toners and the true impact they have on society. Our campaign simply conveyed the message of the damage they cause to equipment and long-term costs to customers.

The small campaign that packed a big punch

Size does matter

Kyocera set out to prove a point with their latest range of A4 printers, showing the world that you don't need to be big to be powerful. In fact, we went on to show the world that you can pack all the power of an A3 MFP into an A4 product, with a neat little print and digital campaign that was highly targeted to the right audience.

Putting reliability in the spotlight

OCSAR worthy performance

As outright winners of the esteemed BLI Awards for reliability, Kyocera wanted to shout about their success to the nation. At Clarion we crafted a concept that put the product in the spotlight and put the 5 star reviews front and centre. The campaign rolled out across a strategic mix of offline and online advertising to maximise reach and make a big noise in the marketplace.

How we made a difference

Increased Brand

No.1 document
solutions challenger
brand in the UK

Brilliant results
every time!

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