Reaching Beyond
When Mizuno wanted to change their brand perception,
they made us their Clarion.
ON TRACK TO REACH A WIDER AUDIENCE
AT EVERY LEVEL OF PERFORMANCE
Mizuno is a highly regarded sports brand that’s appealed to elite sportspeople around the world for over 100 years. Together we set out to tell the sporting world that Mizuno performance is available for everybody, at every level of their sport.
THE PERFECT FIT
IN PURSUIT OF EXCELLENCE
In their quest to change the mindsets of people across the global sporting community, Mizuno needed a strategic marketing and creative agency to help develop a brand positioning solution that could be rolled-out across the UK, Europe, the USA and Asia.
FINDING THE IDEA TO RUN WITH
WE SET OUT TO INSPIRE
The concept had to empower everybody, no matter their ability, their gender, their age or their physical circumstance. At every level, everybody has their beyond. The headlines, the images and the supporting copy had to inspire a new wave of Mizuno fans. The end result summarises the Mizuno story in two words – Reach Beyond.
CREATING THE LOOK
SETTING HIGH STANDARDS
We created a marketing toolkit to ensure brand unity across every territory, that was easily adaptable in multiple languages across multiple channels.
Emotive photography with real athletes in beautiful settings, combined with fonts and colours that are compatible across multiple platforms and a tone of voice that will inspire people who take their sport seriously, is the key to consistent brand roll-out.
CREATING THE LOOK
SETTING HIGH STANDARDS
We created a marketing toolkit to ensure brand unity across every territory, that was easily adaptable in multiple languages across multiple channels.
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CAPTURING THE ESSENCE OF REACH BEYOND
ACTION LIFESTYLE PRODUCT
Reaching beyond… to capture the ingenuity of the product, the passion of the athlete and the brilliance of the environment.
On location in Mallorca our team of photographers, models and producers had just 3 days to produce a suite of high quality images that position the Mizuno brand as market leading in product innovation and market leading in performance for sports people at every level and maret leading.
Only Clarion could Reach Beyond the creative standard
How we made a difference
A unified brand
across the world
Engaging new
audience groups
Connecting the brand
with the serious athlete
For Mizuno we provide:
Strategy & Planning, Creative Design, Media Planning & Buying, Brand Activation, Digital Marketing, Lead Generation, Internal Communications, App Marketing
